Biblioteca UCES

Part I. Audits in context -- 1. Communication and organizational success -- 2. Auditing communication to maximize performance --Part II. Audit methodologies -- 3. The questionnaire approach -- 4. The interview approach -- 5. The focus group approach -- 6. Data collection logsheet methods -- 7. Communication network analysis -- 8. Auditing professional practice -- 9. Auditing electronic communication -- 10. Crafting the audit report -- Part III. Audits in action -- 11. Charting communication performance in a healthcare organization -- 12. A communication audit of a hospital clinic -- 13. A communication audit of a paper mill -- 14. An interpretive audit case study -- 15. Auditing the annual business conference of a mayor beverage company -- 16. Auditing the corporate culture of a large manufacturing company -- 17. Auditing a major police organization -- 18. Auditing a major retail chain -- 19. A case of making sense of organizational communication --Part V. Final considerations -- 20. Strategy, research and pedagogy: the role of audits. -- Apendix. References. Author index. Subject index.