TY  - BOOK
AU  - Rosenbloom,Bert
TI  - Direct selling channells
SN  - 1560244453
U1  - 658.84 
PY  - 1992///
CY  - New York
PB  - Haworth Press, 
KW  - MARKETING
KW  - COMERCIALIZACION
KW  - CONSUMIDORES
KW  - COMPORTAMIENTO DEL CONSUMIDOR
KW  - VENTAS
KW  - Venta directa
N1  - Incluye referencias bibliograficas; Direct selling channels: an appraisal of key strategic issues --   Consumer responses to direct selling: love, hate... buy? --   Motivation to become a direct salesperson and its relatioship with work outcomes --   The role of personal selling in direct sales organizations --   Sexrole self concept and direct sales success in minority saleswomen --   Direct selling: a miltinational strategy --   Current status and future directions for research on direct sellling channnels --t
ER  -