Direct selling channells / Bert Rosenbloom.
Por: Rosenbloom, Bert
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Tipo de material: 
TextoEditor: New York : Haworth Press, 1992Descripción: 117 p. : gráfs.ISBN: 1560244453.Tema(s): MARKETING | COMERCIALIZACION | CONSUMIDORES | COMPORTAMIENTO DEL CONSUMIDOR | VENTAS | Venta directaClasificación CDD: 658.84
Contenidos:
Direct selling channels: an appraisal of key strategic issues -- Consumer responses to direct selling: love, hate... buy? -- Motivation to become a direct salesperson and its relatioship with work outcomes -- The role of personal selling in direct sales organizations -- Sexrole self concept and direct sales success in minority saleswomen -- Direct selling: a miltinational strategy -- Current status and future directions for research on direct sellling channnels --t
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|---|---|---|---|---|---|
Libro 7 días
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Biblioteca Central
Biblioteca Central |
658.84/ROS (Navegar estantería) | Disponible | 2-21541 |
Incluye referencias bibliográficas.
Direct selling channels: an appraisal of key strategic issues -- Consumer responses to direct selling: love, hate... buy? -- Motivation to become a direct salesperson and its relatioship with work outcomes -- The role of personal selling in direct sales organizations -- Sexrole self concept and direct sales success in minority saleswomen -- Direct selling: a miltinational strategy -- Current status and future directions for research on direct sellling channnels --t
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