Bangs, David H., Jr.
The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr. - 4a ed. - Chicago : Upstart, c1995 - 240 p. : gráfs.
Incluye índice alfabético.
1. The quick strategic marketing plan -- 2. Marketing overview -- 3. Products and services -- 4. Customers and prospects -- 5. Competitive analysis -- 6. Price, place, and sales practices -- 7. Strengths and weaknesses -- 8. Advertising and promotion -- 9. Strategic marketing -- 10. Marketing plan -- 11. The sales plan.
0936894725
MARKETING
PLANIFICACION
658.802
The market planning guide : creating a plan to successfully market your business, products, or service / David H. Bangs, Jr. - 4a ed. - Chicago : Upstart, c1995 - 240 p. : gráfs.
Incluye índice alfabético.
1. The quick strategic marketing plan -- 2. Marketing overview -- 3. Products and services -- 4. Customers and prospects -- 5. Competitive analysis -- 6. Price, place, and sales practices -- 7. Strengths and weaknesses -- 8. Advertising and promotion -- 9. Strategic marketing -- 10. Marketing plan -- 11. The sales plan.
0936894725
MARKETING
PLANIFICACION
658.802
+ 54 11 4165-6346