The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman.
Por: Clancy, Kevin J
.
Colaborador(es): Shulman, Robert S.
Tipo de material: 
TextoEditor: New York : HarperCollins, 1993Descripción: 314 p.ISBN: 0887304818.Tema(s): MARKETING | ADMINISTRACION DE EMPRESAS | COMERCIALIZACION | INVESTIGACION DE MERCADOS | MERCADO | COMPORTAMIENTO DEL CONSUMIDOR | PUBLICIDAD | CONSUMO | CONSUMIDORES | SECTOR TERCIARIO | MEDIOS DE COMUNICACION | INFORMATICA | PRECIOS | PRODUCTOS | ESTADOS UNIDOSClasificación CDD: 658.802 | Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
| Libro impreso 7 días |
Biblioteca Pilar
Biblioteca Pilar |
658.802/CLA (Navegar estantería) | Disponible | PI-00516 |
+54 9 11 4165-63541. The Marketing Revolution Is Coming -- 2. Beyong Myth and Ignorance to Marketing Intelligence -- 3. If the Dinosaurs Had Done an Environmental Analysis They Wouldn't Be Extinct -- 4. Heavy Users Are Not Your Best Prospects, No Matter What the Agency Says -- 5. The Battle for the Mind Is Often Lost Before the First Strike -- 6. The Most Appealing Product Is Always the Least Profitable -- 7. Your Prices Aren't Based on Strategy or Research? You Must Be Clairvoyant -- 8. The Check Is in the Mail, I'll Still Respect You in the Morning, Our Advertising Works -- 9. It's Better to Fly a Simulator Than Crash the Real Thing -- 10. You Don't Need to Deliver Perfect Products and Perfect Service -- 11. Tracking Should Not Only Tell You How You're Doing But What to Do -- 12. Taking Micromarketing Seriously: Many Markets of One -- 13. With Enought Computing Power, You've Got a Marketing Department in a Box -- 14. The Marketing Revolution is Here.
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