Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Por: Beckwith, Harry
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Tipo de material: 
TextoEditor: New York : Warner Books, c1997Descripción: 252 p.ISBN: 0446520942.Tema(s): COMERCIALIZACION | MERCADO | INDUSTRIA | SECTOR TERCIARIO | Marketing de serviciosClasificación CDD: 658.809
Contenidos parciales:
Getting Started -- Surveying and Research -- Marketing is not a Department -- Planning: The Eighteen Fallacies -- Anchors, Warts, and American Express -- The More You Say, The Less People Hear -- Ugly Cats, Boat Shoes, and Overpriced Jewelry -- Monogram Your Shirts, Not Your Company -- How to Save $500,000 -- Holding on to What You've Got -- Quick Fixes -- Summing Up.
| Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
| Libro impreso 7 días |
Biblioteca Pilar
Biblioteca Pilar |
658.809/BEC (Navegar estantería) | Disponible | PI-00515 |
+54 9 11 4165-6354Getting Started -- Surveying and Research -- Marketing is not a Department -- Planning: The Eighteen Fallacies -- Anchors, Warts, and American Express -- The More You Say, The Less People Hear -- Ugly Cats, Boat Shoes, and Overpriced Jewelry -- Monogram Your Shirts, Not Your Company -- How to Save $500,000 -- Holding on to What You've Got -- Quick Fixes -- Summing Up.
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+ 54 11 4165-6346