Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon.
Por: Gordon, Ian H
.
Tipo de material: 
TextoEditor: Ontario : John Wiley & Sons Canada, 1998Descripción: 314 p.ISBN: 0471641731.Tema(s): MARKETING | COMUNICACION | CONSUMIDORES | SERVICIO AL CLIENTE | EMPRESAS | Marketing relacional | Plan de marketingClasificación CDD: 658.812
Contenidos parciales:
1. Marketing is Dead Long Live Marketing -- 2. Relationships as Strategy -- 3. Making the Case for Relationship Marketing -- 4. Customer Bonding -- 5. Consumer Versus Business Relationships -- 6. Planning for Better Relationships -- 7. Technology for Relationship Marketing -- 8. Customizing for the Masses -- 9. Building a Chain of Relationships -- 10. The Relationship Marketing Company of Tomorrow
| Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
| Libro impreso 7 días |
Biblioteca Central
Biblioteca Central |
658.812/GOR (Navegar estantería) | Disponible | 2-30072 |
1. Marketing is Dead Long Live Marketing -- 2. Relationships as Strategy -- 3. Making the Case for Relationship Marketing -- 4. Customer Bonding -- 5. Consumer Versus Business Relationships -- 6. Planning for Better Relationships -- 7. Technology for Relationship Marketing -- 8. Customizing for the Masses -- 9. Building a Chain of Relationships -- 10. The Relationship Marketing Company of Tomorrow
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