The people motivators : consumer and sales incentives in modern marketing / Howard M. Turner, Jr.
Por: Turner, Howard M
.
Tipo de material: 
TextoEditor: New York : McGraw-Hill, c1973Descripción: 269 p.ISBN: 0070655308.Tema(s): MARKETING | CONSUMIDORES | MOTIVACION | INCENTIVOS | VENTAS | PROMOCIONClasificación CDD: 658.82
Contenidos parciales:
1. Premiums - The Extras That Make the Sale -- 2. The Bargain Appeal - Coupons, Deals, and Price-offs -- 3. Sampling - Triers and Potential Buyers -- 4. Sweepstakes and Contests - The Chance to Win -- 5. Sales Incentive Plans, Contests, Sweepstakes and Awards -- 6. Retail Incentive Plans, Prize Trip Programs, and Dealer Premiums -- 7. Using Consumer and Sales Incentives to Implement Marketing Strategy.
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|---|---|---|---|---|---|
| Libro impreso 7 días |
Biblioteca Pilar
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| 658.812/RIC Total customer satisfaction : | 658.82/GOM Facebook toolbox : | 658.82/SCH Cómo promover sus ventas / | 658.82/TUR The people motivators : | 658.827/BRA Motion graphics design : | 658.827/WIL La promesa de la marca : | 658.83/AAK Investigación de mercados / |
1. Premiums - The Extras That Make the Sale -- 2. The Bargain Appeal - Coupons, Deals, and Price-offs -- 3. Sampling - Triers and Potential Buyers -- 4. Sweepstakes and Contests - The Chance to Win -- 5. Sales Incentive Plans, Contests, Sweepstakes and Awards -- 6. Retail Incentive Plans, Prize Trip Programs, and Dealer Premiums -- 7. Using Consumer and Sales Incentives to Implement Marketing Strategy.
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