Marketing high technology : an insider's view William H. Davidow
Por: Davidow, William H
.
Tipo de material: 
TextoEditor: New York: Free Press, 1986Descripción: 194 páginas Impreso.ISBN: 002907990x.Tema(s): COMERCIALIZACION | COSTOS | TECNOLOGIA | MARKETING | PRECIOS
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| 658.8/BLA The marketing information revolution | 658.8/BRO/2 Postmodern marketing two : telling tales | 658.8/DAL Marketing management : | 658.800/DAV/1 Marketing high technology : an insider's view | 658.8/GAL Managing customer value : creating quality and service that customers can see | 658.800/LAM/2.1 Le marketing stratégique : une perspective européene | 658.8/LEH Reflections on the futures of marketing : practice and education |
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