No logo/ Naomí Klein.
Por: Klein, Naomí
.
Tipo de material: 
TextoEditor: Londres : Flamingo, 2001Descripción: 490 p.: gráfs., fot.ISBN: 0006530400.Tema(s): INTERACCION SOCIAL | PSICOLOGIA | MARCAS | EMPRESAS | PUBLICIDAD | CONSUMIDORES | GLOBALIZACION | COMUNICACIONClasificación CDD: 302.35 | Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
| Libro impreso 7 días |
Sede San Isidro
Sede San Isidro |
302.35/ KLE (Navegar estantería) | Disponible | SI-00850 |
Incluye referencias bibliográficas.
Introducción: a web of brands -- No space: 1. New branded world --2. The brands expands: how the logo grabbed center stage -- 3. Alt. everything: the youth market and the marketinf of cool -- 4. The branding of learning: ads in schools and universities -- 5. Patriarchy gets funky: the triumph of identity marketing -- No choice: 6. Brand bombing: franchises in the age of the superbrand -- 7. Mergers and synergy: the creation of commercial utopias -- 8. Corporate censorship: barricading the branded village -- No jobs: 9. The discarded temps: degraded production in the age of the superbrands -- 10. Threats and temps: from working for nothing to "Free Agent Nation" -- 11. Breeding disloyalty: what goes around, comes around -- No logo:12. Culture jamming: ads under attack -- 13. Reclaim the steets -- 14. Bas mood rising: the new anticorporate activism -- 15. The brand boomerang: the tactics of brand- based campaigns -- 16. A tale of three Logos: the Swoosh, the Sheell and the Arches -- 17. Local foreing policy: students and communities join the fray -- 18. Beyond the brand: the limits of brand- based politics -- Conclusion.
Carrera: PUBLICIDAD / PSICOLOGIA
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