Biblioteca UCES

1. Overview of managerial economics / Visión general de la economía gerencial. -- Introduction to managerial economics. Case study: Is CocaCola the perfect business?. -- Basic economicrelations.Case study: Spreadsheet analysis of the EOQ at the Neighborhood Pharmacy, Inc. -- Statistical analysis of economic relations. Case study: Demand estimation for The San Francisco Bread Co. --2. Demand analysis and estimation. / Análisis y estimación de la demanda. -- Demand and supply. Case study: Spreadsheet analysis of demand and supply for Sunbest Orange Juice. -- Demand analysis and estimation. Case study: Demand estimation for Mrs. Smyth' s Pies. -- Forecasting. Case study: Forecasting Global. Performance for a Mickey Mouse Organization. --3. Production and competitive markets / Producción y competitividad de mercados. -- Production analysis and compensation policy. Case study: Worker productivity among Giant U.S. Corporations. -- Cost analysis and estimation. Case study: Estimating hospitalization costs for Regional Hospitals. -- Linear programming. Case study: A LP Pension Funding Model. -- Competitive markets. Case study: Profitability effects of firm size for DJIA Companies. -- Performance and strategy in competitive markets. Case study: The most profitable S&P 500 Companies. --4. Imperfect competition / Competición imperfecta -- Monopoly and monopsony. Case study: Effect of R&D on Tobin's -- Monopolistic competition and oligopoly. Case study: Market structure snalysis at Columbia Drugstores, Inc. -- Game theory and competitive strategy. Case study: Time Warner, Inc., Is Playing Games with Stockholders. -- Pricing Practices.Case study: Pricing practices in the Denver, Colorado, Newspaper Market. --5. Longterm investment decisions / Decisiones de inversión a largo plazo. -- Risk analysis. Case study: StockPrice Beta estimation for Google, Inc. -- Capital budgeting. Case study: Sophisticated NPV Analysis at Level 3 Communications, Inc. -- Government in the market economy. Case study: Oh Lord, Wont't You By Me a MercedesBenz (Factory)? -- * Appendix A: Compounding and the time value of money / La capitalización y el valor temporal del dinero. -- * Appendix B: Interest factor tables / Tablas de factor de interés. -- * Appendix C: Statistical tables / Cuadros estadísticos --Incluye índice analíticod