| 000 | cam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c10322 _d10322 |
||
| 003 | UCESARGENTINA | ||
| 008 | s2008 xxua||||r|||||||| ||eng d | ||
| 020 | _a9780132308298 | ||
| 082 | _a659.1 | ||
| 100 | 1 |
_aLane, Ronald W. _910187 |
|
| 245 | 1 | 0 |
_aKleppner's advertising procedure / _cRonald W. Lane, Karen Whitehill King, J. Thomas Russell. |
| 250 | _a17th ed. | ||
| 260 |
_a[S.l.] : _bPearson, _c2008 |
||
| 300 |
_a829 p. : _bil. |
||
| 650 | 4 |
_aPUBLICIDAD _9129 |
|
| 650 | 4 |
_aPLANIFICACION _969 |
|
| 650 | 4 |
_aMEDIOS DE COMUNICACION _9439 |
|
| 650 | 4 |
_aADMINISTRACION _973 |
|
| 650 | 4 |
_aCREATIVIDAD _9475 |
|
| 700 | 1 |
_aKing, Karen Whitehill _921117 |
|
| 700 | 1 |
_aRussell, Thomas J. _91761 |
|